How DTC Brands Are Using Print Catalogs to Drive Digital Sales

The DTC Marketing Podcast with Fexingo: Direct-to-Consumer Brands, Shopify, and E-Commerce Growth · Aug 27, 2026 · 11m · transcript

Forget the death of print. In 2026, a growing number of direct-to-consumer brands are mailing catalogs to customers and seeing surprising lifts in online sales. In this episode, Lucas and Luna dig into why a well-targeted print piece can outperform a retargeting ad, how brands like Chubbies and Sézane use catalogs to build trust and drive traffic, and the data behind the strategy — including response rates, cost per acquisition, and the halo effect on digital channels. They also talk about the role of creative, the importance of list segmentation, and how to measure success without getting…