Latest / The DTC Marketing Podcast with Fexingo: Direct-to-Consumer Brands, Shopify, and E-Commerce Growth
How DTC Brands Use AI for Dynamic Pricing
Episode 120 of The DTC Marketing Podcast digs into dynamic pricing—how direct-to-consumer brands use AI to adjust prices in real time based on demand, inventory, and competitor moves. Lucas and Luna explore the strategy behind it, using examples from fashion and consumer goods. They discuss the risks of customer backlash, the importance of transparency, and how smaller brands can implement dynamic pricing without enterprise budgets. The episode also covers the ethical line between smart pricing and price gouging, and why 'surge pricing' for DTC is different from Uber's model…
The skinny
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