Latest / The DTC Marketing Podcast with Fexingo: Direct-to-Consumer Brands, Shopify, and E-Commerce Growth
How DTC Brands Use Live Shopping to Boost Conversion
In this episode of The DTC Marketing Podcast, Lucas and Luna dive into live shopping as a growth channel for direct-to-consumer brands. They break down how a small skincare brand used a 15-minute Instagram Live to sell out a product drop, what the real conversion numbers look like, and why the format works better for some categories than others. They also get practical: how to prep hosts, handle the technical side, and measure success beyond just sales. If you've been wondering whether live commerce is worth your time, this episode gives you a clear-eyed look at the mechanics, the costs…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.