Latest / The DTC Marketing Podcast with Fexingo: Direct-to-Consumer Brands, Shopify, and E-Commerce Growth
How DTC Brands Use Live Chat to Cut Abandoned Carts
In this episode of The DTC Marketing Podcast, Lucas and Luna dig into a tactic most brands sleep on: live chat as a conversion tool, not just a support desk. They walk through a concrete example of a mid-sized skincare brand that added a proactive chat script to their Shopify store and lifted checkout completion by 11 percent in six weeks. Lucas breaks down the psychology—how real-time answers during the 'friction zones' of shipping, sizing, and loyalty signup can recover carts that email retargeting never touches. Luna pushes back on the cost, and they explore when a simple chatbot…
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