Latest / The DTC Marketing Podcast with Fexingo: Direct-to-Consumer Brands, Shopify, and E-Commerce Growth
How DTC Brands Use Buy Now Pay Later to Lift Conversion
In this episode of The DTC Marketing Podcast, Lucas and Luna explore how direct-to-consumer brands are leveraging buy now pay later services like Afterpay, Klarna, and Affirm to reduce cart abandonment, increase average order value, and turn a payment option into a marketing lever. They discuss real data showing BNPL can boost conversion rates by up to 30% and share strategies for promoting BNPL at checkout and in marketing campaigns, including how to handle the trade-off of absorbing merchant fees. The hosts also touch on emerging BNPL features like 'pay in 4' and how brands are…
The skinny
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