Latest / The DTC Marketing Podcast with Fexingo: Direct-to-Consumer Brands, Shopify, and E-Commerce Growth
How DTC Brands Use AI Chatbots for Personalized Shopping
In episode 119, Lucas and Luna explore how direct-to-consumer brands are deploying AI chatbots to deliver personalized shopping experiences. They discuss the specific case of cosmetics brand Glossier, which uses a conversational AI tool called 'Glossier Bot' to recommend products based on skin type and preferences. Lucas explains the underlying tech — large language models fine-tuned on product data — and shares metrics: a 15% increase in average order value and a 20% reduction in returns. Luna weighs in on the trade-offs, including the risk of alienating customers who prefer human…
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