How DTC Brands Use Augmented Reality Try-On to Cut Returns

The DTC Marketing Podcast with Fexingo: Direct-to-Consumer Brands, Shopify, and E-Commerce Growth · Jul 18, 2026 · 9m · transcript

In this episode of The DTC Marketing Podcast, Lucas and Luna explore how direct-to-consumer brands are deploying augmented reality try-on tools to reduce return rates and boost conversion. They dig into a specific case: a digitally native eyewear brand that integrated AR try-on into its Shopify storefront, cutting returns by 18 percent within three months. The hosts walk through the technical setup, the cost per user, and the surprising lesson about how AR changed customer behavior not just at checkout but during the discovery phase. They also discuss why the technology is finally hitting a…