Latest / The DTC Marketing Podcast with Fexingo: Direct-to-Consumer Brands, Shopify, and E-Commerce Growth
How DTC Brands Use Email to Win Back Lapsed Customers
In episode 163 of The DTC Marketing Podcast, Lucas and Luna explore a fresh angle in retention marketing: email win-back campaigns for lapsed customers. They dive into the strategy behind crafting a series of emails that re-engage subscribers who haven't purchased in 90 days, using the example of a skincare brand that saw a 15% reactivation rate. Learn how to segment lapsed customers by purchase history, why a well-timed discount can outperform a generic offer, and how to measure success through reactivation rate and revenue per email. The hosts also discuss the importance of creative…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.