Latest / The DTC Marketing Podcast with Fexingo: Direct-to-Consumer Brands, Shopify, and E-Commerce Growth
How DTC Brands Win with SMS Marketing
In this episode of The DTC Marketing Podcast, Lucas and Luna dive into the art of SMS marketing for direct-to-consumer brands. They explore why short, punchy texts can outperform email for time-sensitive offers, and how brands like Brooklinen and MVMT have used SMS to drive serious revenue. The conversation covers the psychology of texting — how it feels more personal and urgent than email — and practical strategies like segmentation, timing, and integrating SMS into a broader multi-channel approach. They also address the elephant in the room: consumer fatigue with yet another marketing…
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