Latest / The DTC Marketing Podcast with Fexingo: Direct-to-Consumer Brands, Shopify, and E-Commerce Growth
How DTC Brands Use SMS Marketing to Win Back Abandoned Carts
In this episode, Lucas and Luna dig into SMS marketing for DTC brands, focusing on the art and science of cart recovery texts. They break down why a well-timed text outperforms email for urgent, high-intent moments, and how brands like Bombas and Brooklinen use automated flows to turn missed sales into conversions. Lucas walks through the anatomy of a winning SMS: the copy, the timing (the 30-minute sweet spot), and the critical role of personalization without being creepy. They also discuss the trade-offs of SMS — from cost per message to the delicate balance of frequency and opt-in…
The skinny
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