How DTC Brands Use Data Clean Rooms for Privacy-Safe Targeting

The DTC Marketing Podcast with Fexingo: Direct-to-Consumer Brands, Shopify, and E-Commerce Growth · Jul 27, 2026 · 8m · transcript

With third-party cookies finally gone in 2026, DTC brands are turning to data clean rooms to keep their advertising effective and privacy-compliant. Lucas and Luna explain how these encrypted environments work, using Warby Parker as a case study to show how brands can match customer data with platforms like Meta without exposing raw data. They cover the basics of clean rooms, the role of providers like LiveRamp and Snowflake, and the concrete benefits for targeting, measurement, and lookalike audiences. This episode is essential listening for any marketer trying to navigate the post-cookie…