How DTC Brands Use Influencer Gifting to Cut CAC

The DTC Marketing Podcast with Fexingo: Direct-to-Consumer Brands, Shopify, and E-Commerce Growth · Aug 15, 2026 · 12m · transcript

In this episode of The DTC Marketing Podcast, Lucas and Luna dig into a strategy that looks like a cost but often behaves like a bargain: influencer gifting. They walk through how a small skincare brand used a targeted gifting campaign to cut customer acquisition costs by 31 percent in one quarter, then break down the mechanics—why micro-influencers outperform mega-celebs for niche products, how to structure a gifting program so it doesn't become a freebie black hole, and the difference between sending product and building a genuine relationship. They also talk about the role of unboxing…