Latest / The DTC Marketing Podcast with Fexingo: Direct-to-Consumer Brands, Shopify, and E-Commerce Growth
How DTC Brands Use Chat Commerce to Convert on WhatsApp
This episode dives into the rising trend of chat commerce—using messaging apps like WhatsApp and Messenger to drive sales. Lucas and Luna explore why DTC brands are moving beyond email and SMS to meet customers in their most-used apps, citing a real case: how Harry’s used WhatsApp to handle post-purchase questions and upsell razors with a 40% conversion rate on recommendations. They break down the technical setup (WhatsApp Business API, Shopify integration), the key metric of ‘conversation-to-order rate’, and the pitfalls of scaling human vs. automated responses. Specific, tactical, and…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.