Latest / The DTC Marketing Podcast with Fexingo: Direct-to-Consumer Brands, Shopify, and E-Commerce Growth
How DTC Brands Use Branded Podcasts for Retention
Episode 113 of The DTC Marketing Podcast digs into an underused retention channel: the branded podcast. Lucas and Luna look at how mattress startup Bear Mattress launched a sleep-science podcast that cut churn by 18 percent among listeners, and how fashion rental brand Nuuly used a books-and-culture podcast to keep subscribers engaged between shipments. They break down the metrics that matter — listen-through rate, promo-code redemption lag, and the surprising finding that podcast listeners have a 30 percent higher repeat-purchase rate than email subscribers. The hosts also debate whether…
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