Latest / The DTC Marketing Podcast with Fexingo: Direct-to-Consumer Brands, Shopify, and E-Commerce Growth
How DTC Brands Are Cutting Ad Costs with Podcast Sponsorships
In this episode, Lucas and Luna explore how DTC brands are shifting marketing budgets toward podcast sponsorships as a way to lower customer acquisition costs. They dive into the mechanics of host-read ads, why mid-roll placements outperform pre-rolls, and how brands like Bombas and Athletic Greens have built durable growth through audio. The conversation covers key metrics like promo codes and vanity URLs, the rise of dynamic ad insertion, and the importance of matching podcast audiences with brand values. They also discuss the trade-offs between broad-reach shows and niche podcasts, and how…
The skinny
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