Latest / The DTC Marketing Podcast with Fexingo: Direct-to-Consumer Brands, Shopify, and E-Commerce Growth
How DTC Brands Are Converting TikTok Views into Email Subscribers
In this episode of The DTC Marketing Podcast, Lucas and Luna explore a new playbook for turning fleeting TikTok views into durable email subscribers. Using the example of a skincare startup that grew its list by 40,000 names in six months, they break down the three-step funnel: hook-driven teaser videos, a low-friction lead magnet, and a strategic email welcome sequence. They discuss why email remains the highest-ROI channel for DTC brands, how to design an ethical lead magnet that actually converts, and the metrics that matter — from conversion rate to cost per subscriber. Along the way…
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