Latest / The DTC Marketing Podcast with Fexingo: Direct-to-Consumer Brands, Shopify, and E-Commerce Growth
How DTC Brands Are Using Live Shopping to Drive Sales
In this episode of The DTC Marketing Podcast, Lucas and Luna explore how direct-to-consumer brands are leveraging live shopping — a blend of livestream e-commerce and interactive video — to boost conversion rates and build community. They focus on the specific case of Glossier, which launched its live shopping series 'Glossier Live!' in early 2026 and saw a 34% increase in average order value for viewers compared to non-viewers. The hosts break down the key mechanics: real-time chat, limited-time offers, and host-led product demos. They also discuss the platform choices — Shopify…
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