Latest / The DTC Marketing Podcast with Fexingo: Direct-to-Consumer Brands, Shopify, and E-Commerce Growth
How DTC Brands Use SMS for Customer Retention and Re-engagement
In this episode of The DTC Marketing Podcast, Lucas and Luna dive into how direct-to-consumer brands are using SMS marketing to retain customers and re-engage lapsed buyers. They look at the strategy behind a recent campaign from the subscription coffee brand Cometeer, which used text messages to win back customers who hadn't ordered in 90 days. Lucas explains the three-part flow: a personalized offer, a product recommendation based on past purchases, and a survey to understand why they left. Luna shares data from a 2025 Klaviyo study showing SMS re-engagement campaigns have a 35% higher…
The skinny
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