Latest / The DTC Marketing Podcast with Fexingo: Direct-to-Consumer Brands, Shopify, and E-Commerce Growth
How DTC Brands Use B2B Wholesale Channels for Growth
Episode 123 of The DTC Marketing Podcast explores a surprising growth lever for direct-to-consumer brands: B2B wholesale. Lucas and Luna break down how digitally-native brands like Allbirds, Glossier, and Casper have quietly built wholesale partnerships with retailers like Nordstrom, Sephora, and Target to acquire customers profitably and build credibility. The hosts discuss the trade-off between margin and reach, the operational challenges of managing wholesale inventory, and the strategic decision of when to go from DTC-only to omnichannel. They also touch on the impact of wholesale on…
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