Latest / The DTC Marketing Podcast with Fexingo: Direct-to-Consumer Brands, Shopify, and E-Commerce Growth
How DTC Brands Use Cohort Analysis to Cut Churn
In this episode of The DTC Marketing Podcast, Lucas and Luna explore how direct-to-consumer brands are using cohort analysis to understand customer retention and slash churn. They break down why aggregate metrics like average order value can mislead, and how slicing customers by acquisition date reveals what's really driving repeat purchases. Using a hypothetical skincare brand as a case study, they show how a 12-week cohort view exposes the difference between a discount-driven spike and a habit-forming product. Lucas explains the math behind retention curves and why the first 30 days…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.