Shows / The DTC Marketing Podcast with Fexingo: Direct-to-Consumer Brands, Shopify, and E-Commerce Growth
The DTC Marketing Podcast with Fexingo: Direct-to-Consumer Brands, Shopify, and E-Commerce Growth
The DTC Marketing Podcast with Fexingo is the daily show where Lucas and Luna cut through the noise of direct-to-consumer brand strategy, Shopify optimization, and e-commerce growth — without the hype. Each episode examines a specific DTC brand's recent performance: customer acquisition costs, retention mechanics, unit economics, and the tactical decisions behind their marketing spend. Lucas, a former journalist covering retail tech, pushes for the numbers behind the narrative; Luna, a seasoned…
Episodes
The DTC Marketing Podcast with Fexingo: Direct-to-Consumer Brands, Shopify, and E-Commerce GrowthHow DTC Brands Use Predictive Analytics for Inventory
In this episode of The DTC Marketing Podcast, Lucas and Luna dive into how direct-to-consumer brands are using predictive analytics to solve the inventory…
- The DTC Marketing Podcast with Fexingo: Direct-to-Consumer Brands, Shopify, and E-Commerce Growth
How DTC Brands Use Customer Feedback Loops for Retention
In this episode of The DTC Marketing Podcast, Lucas and Luna explore how direct-to-consumer brands are building structured customer feedback loops to improve…
- The DTC Marketing Podcast with Fexingo: Direct-to-Consumer Brands, Shopify, and E-Commerce Growth
How DTC Brands Use Customer Reviews for Product Innovation
Lucas and Luna explore how DTC brands are turning customer reviews into a product development engine, not just a social proof tool. They dig into the case of…
- The DTC Marketing Podcast with Fexingo: Direct-to-Consumer Brands, Shopify, and E-Commerce Growth
How DTC Brands Use Livestream Shopping to Boost Sales
In this episode of The DTC Marketing Podcast, hosts Lucas and Luna explore how direct-to-consumer brands are leveraging livestream shopping to drive real-time…
- The DTC Marketing Podcast with Fexingo: Direct-to-Consumer Brands, Shopify, and E-Commerce Growth
How DTC Brands Use SMS Billing for Compliance and Retention
Episode 54 of The DTC Marketing Podcast dives into a growing compliance headache for direct-to-consumer brands: SMS billing consent. Lucas and Luna unpack the…
- The DTC Marketing Podcast with Fexingo: Direct-to-Consumer Brands, Shopify, and E-Commerce Growth
How DTC Brands Use Social Listening for Product Launches
Lucas and Luna explore how direct-to-consumer brands are mining social media conversations to shape product launches before a single unit goes to production…
- The DTC Marketing Podcast with Fexingo: Direct-to-Consumer Brands, Shopify, and E-Commerce Growth
How DTC Brands Use Gamified Loyalty to Drive Repeat Purchases
In this episode of The DTC Marketing Podcast, Lucas and Luna dive into how direct-to-consumer brands are using gamified loyalty programs to boost repeat…
- The DTC Marketing Podcast with Fexingo: Direct-to-Consumer Brands, Shopify, and E-Commerce Growth
How DTC Brands Use SMS Marketing for Retention
In this episode of The DTC Marketing Podcast, Lucas and Luna explore how direct-to-consumer brands are leveraging SMS marketing to boost customer retention and…
- The DTC Marketing Podcast with Fexingo: Direct-to-Consumer Brands, Shopify, and E-Commerce Growth
How DTC Brands Use Live Shopping to Drive Conversions
In this milestone 50th episode, Lucas and Luna dive into live shopping — the interactive video format that blends entertainment with instant purchasing. They…
- The DTC Marketing Podcast with Fexingo: Direct-to-Consumer Brands, Shopify, and E-Commerce Growth
How DTC Brands Use Dynamic Bundles to Maximize Revenue
In this episode of The DTC Marketing Podcast, Lucas and Luna explore how direct-to-consumer brands are using dynamic bundling—algorithm-generated product…
- The DTC Marketing Podcast with Fexingo: Direct-to-Consumer Brands, Shopify, and E-Commerce Growth
How DTC Brands Use Community-Driven Product Development
Episode 48 of The DTC Marketing Podcast explores how direct-to-consumer brands are turning customer communities into product development engines. Lucas and…
- The DTC Marketing Podcast with Fexingo: Direct-to-Consumer Brands, Shopify, and E-Commerce Growth
How DTC Brands Use UGC Video Widgets to Boost Conversion
In this episode of The DTC Marketing Podcast, Lucas and Luna dive into how direct-to-consumer brands are embedding user-generated content video widgets on…
- The DTC Marketing Podcast with Fexingo: Direct-to-Consumer Brands, Shopify, and E-Commerce Growth
How DTC Brands Use Subscription Sampling for Customer Acquisition
Episode 46 of The DTC Marketing Podcast digs into subscription sampling—the strategy where brands sell discounted trial-size products as a recurring…
- The DTC Marketing Podcast with Fexingo: Direct-to-Consumer Brands, Shopify, and E-Commerce Growth
How DTC Brands Use Podcast Advertising for Acquisition
Lucas and Luna dive into the growing role of podcast advertising for DTC brands, focusing on host-read ads and attribution models. They break down a case study…
- The DTC Marketing Podcast with Fexingo: Direct-to-Consumer Brands, Shopify, and E-Commerce Growth
How DTC Brands Use Augmented Reality to Boost Conversion
In this episode of The DTC Marketing Podcast, Lucas and Luna explore how direct-to-consumer brands are leveraging augmented reality (AR) to increase conversion…
- The DTC Marketing Podcast with Fexingo: Direct-to-Consumer Brands, Shopify, and E-Commerce Growth
How DTC Brands Are Using Interactive Quizzes to Drive Conversions
Lucas and Luna dive into how direct-to-consumer brands are leveraging interactive product-finder quizzes to boost conversion rates and gather zero-party data…
- The DTC Marketing Podcast with Fexingo: Direct-to-Consumer Brands, Shopify, and E-Commerce Growth
How DTC Brands Use AI-Generated Product Photography
Episode 42 of The DTC Marketing Podcast dives into AI-generated product photography—a fast-growing tool for direct-to-consumer brands looking to cut production…
- The DTC Marketing Podcast with Fexingo: Direct-to-Consumer Brands, Shopify, and E-Commerce Growth
How DTC Brands Use Customer Communities for Acquisition
In this episode, Lucas and Luna explore how direct-to-consumer brands are building customer communities as a primary acquisition channel. They examine the case…
- The DTC Marketing Podcast with Fexingo: Direct-to-Consumer Brands, Shopify, and E-Commerce Growth
How DTC Brands Use Zero-Party Data for Retention
Episode 40 of The DTC Marketing Podcast explores how direct-to-consumer brands are using zero-party data—information customers intentionally share—to improve…
- The DTC Marketing Podcast with Fexingo: Direct-to-Consumer Brands, Shopify, and E-Commerce Growth
How DTC Brands Use Product Sampling to Acquire Customers
Lucas and Luna dive into the surprisingly effective strategy of product sampling for DTC brands. They examine how companies like Native Deodorant and ILIA…
- The DTC Marketing Podcast with Fexingo: Direct-to-Consumer Brands, Shopify, and E-Commerce Growth
How DTC Brands Use Retail Media Networks for On-Site Ads
Episode 38 of The DTC Marketing Podcast explores a fast-growing revenue stream for direct-to-consumer brands: retail media networks. Lucas and Luna break down…
- The DTC Marketing Podcast with Fexingo: Direct-to-Consumer Brands, Shopify, and E-Commerce Growth
How DTC Brands Profit from Customer Data Portability
Lucas and Luna explore how DTC brands are using customer data portability — the ability for users to export and share their data — as a growth and retention…
- The DTC Marketing Podcast with Fexingo: Direct-to-Consumer Brands, Shopify, and E-Commerce Growth
How DTC Brands Use Subscriptions to Lock In Retention
Episode 36 of The DTC Marketing Podcast. Lucas and Luna drill into the subscription model that DTC brands are increasingly adopting to stabilize revenue and…
- The DTC Marketing Podcast with Fexingo: Direct-to-Consumer Brands, Shopify, and E-Commerce Growth
How DTC Brands Use AI Voice Cloning for Personalized Marketing
In this episode of The DTC Marketing Podcast, Lucas and Luna explore how direct-to-consumer brands are using AI voice cloning to create personalized marketing…
- The DTC Marketing Podcast with Fexingo: Direct-to-Consumer Brands, Shopify, and E-Commerce Growth
How DTC Brands Use Customer Reviews as a Growth Engine
Episode 34 of The DTC Marketing Podcast with Fexingo digs into how direct-to-consumer brands turn customer reviews into a core growth channel. Lucas and Luna…
- The DTC Marketing Podcast with Fexingo: Direct-to-Consumer Brands, Shopify, and E-Commerce Growth
How DTC Brands Turn Packaging into a Marketing Channel
In this episode of The DTC Marketing Podcast, Lucas and Luna explore how direct-to-consumer brands are transforming packaging from a cost center into a…
- The DTC Marketing Podcast with Fexingo: Direct-to-Consumer Brands, Shopify, and E-Commerce Growth
How DTC Brands Use Brand Ambassadors Instead of Influencers
Episode 32 of The DTC Marketing Podcast explores a shift happening in direct-to-consumer marketing: moving from paid influencer campaigns to long-term brand…
- The DTC Marketing Podcast with Fexingo: Direct-to-Consumer Brands, Shopify, and E-Commerce Growth
How DTC Brands Use Bundling to Increase Average Order Value
In this episode of The DTC Marketing Podcast, hosts Lucas and Luna explore how direct-to-consumer brands are using product bundling strategies to increase…
- The DTC Marketing Podcast with Fexingo: Direct-to-Consumer Brands, Shopify, and E-Commerce Growth
How DTC Brands Use SMS Marketing for 40 Percent Repeat Rates
Lucas and Luna dive into the growing role of SMS marketing for direct-to-consumer brands, focusing on how a specific brand—Milk Bar—uses text messages to drive…
- The DTC Marketing Podcast with Fexingo: Direct-to-Consumer Brands, Shopify, and E-Commerce Growth
How DTC Brands Use TikTok Shop To Drive Sales
In this episode, Lucas and Luna break down how DTC brands are using TikTok Shop to drive real revenue, not just views. They walk through the mechanics of the…
- The DTC Marketing Podcast with Fexingo: Direct-to-Consumer Brands, Shopify, and E-Commerce Growth
How DTC Brands Are Using WhatsApp for Customer Acquisition
Episode 28 unpacks a fast-growing but under-the-radar channel for direct-to-consumer brands: WhatsApp Business. Lucas and Luna explore how brands like Mejuri…
- The DTC Marketing Podcast with Fexingo: Direct-to-Consumer Brands, Shopify, and E-Commerce Growth
How DTC Brands Use AI Chatbots for Concierge-Level Service
Episode 27 of The DTC Marketing Podcast dives into how direct-to-consumer brands are deploying AI chatbots to deliver personalized, concierge-level customer…
- The DTC Marketing Podcast with Fexingo: Direct-to-Consumer Brands, Shopify, and E-Commerce Growth
How DTC Brands Use Personalization Engines to Lift Revenue 30 Percent
In this episode of The DTC Marketing Podcast, Lucas and Luna explore how direct-to-consumer brands are using AI-powered personalization engines to boost…
- The DTC Marketing Podcast with Fexingo: Direct-to-Consumer Brands, Shopify, and E-Commerce Growth
How DTC Brands Use Affiliate Partnerships for Customer Acquisition
Episode 25 of The DTC Marketing Podcast explores how direct-to-consumer brands are turning to affiliate marketing as a cost-effective customer acquisition…
- The DTC Marketing Podcast with Fexingo: Direct-to-Consumer Brands, Shopify, and E-Commerce Growth
How DTC Brands Use Secondhand Marketplaces to Grow Revenue
Episode 24 of The DTC Marketing Podcast explores how direct-to-consumer brands are launching their own secondhand marketplaces—not as a sustainability gesture…
- The DTC Marketing Podcast with Fexingo: Direct-to-Consumer Brands, Shopify, and E-Commerce Growth
How DTC Brands Use Community-Driven Product Development
In this episode of The DTC Marketing Podcast, Lucas and Luna explore how direct-to-consumer brands are turning customer communities into product development…
- The DTC Marketing Podcast with Fexingo: Direct-to-Consumer Brands, Shopify, and E-Commerce Growth
How DTC Brands Use Customer Service as a Growth Channel
Episode 22 of The DTC Marketing Podcast explores how direct-to-consumer brands are transforming customer service from a cost center into a powerful growth…
- The DTC Marketing Podcast with Fexingo: Direct-to-Consumer Brands, Shopify, and E-Commerce Growth
How DTC Brands Use Live Shopping to Boost Conversion Rates
In this episode of The DTC Marketing Podcast, Lucas and Luna explore how direct-to-consumer brands are leveraging live shopping to increase conversion rates by…
- The DTC Marketing Podcast with Fexingo: Direct-to-Consumer Brands, Shopify, and E-Commerce Growth
How DTC Brands Use Augmented Reality to Cut Return Rates
Lucas and Luna explore how direct-to-consumer brands are deploying augmented reality try-on tools to slash return rates and boost conversion. Lucas shares data…
- The DTC Marketing Podcast with Fexingo: Direct-to-Consumer Brands, Shopify, and E-Commerce Growth
How DTC Brands Use Referral Programs for Viral Growth
In episode 19 of The DTC Marketing Podcast, Lucas and Luna dive into how direct-to-consumer brands are turning customers into their best acquisition channel…
- The DTC Marketing Podcast with Fexingo: Direct-to-Consumer Brands, Shopify, and E-Commerce Growth
How DTC Brands Fight Ad Fatigue With Vertical Video
Lucas and Luna tackle ad fatigue—the growing problem of consumers tuning out repetitive video ads. They unpack how DTC brands like Death Wish Coffee and The…
- The DTC Marketing Podcast with Fexingo: Direct-to-Consumer Brands, Shopify, and E-Commerce Growth
How DTC Brands Use UGC to Replace Professional Photography
In this episode, Lucas and Luna explore how direct-to-consumer brands are ditching expensive photoshoots in favor of user-generated content. They break down…
- The DTC Marketing Podcast with Fexingo: Direct-to-Consumer Brands, Shopify, and E-Commerce Growth
How DTC Brands Use Podcast Advertising for 5x ROAS
In this episode, Lucas and Luna explore how direct-to-consumer brands are increasingly turning to podcast advertising as a high-ROI channel. They break down a…
- The DTC Marketing Podcast with Fexingo: Direct-to-Consumer Brands, Shopify, and E-Commerce Growth
How DTC Brands Use Pop-Ups to Test Products Before Launch
Episode 15 of The DTC Marketing Podcast explores how direct-to-consumer brands are using temporary pop-up stores as a low-risk product testing lab. Lucas and…
- The DTC Marketing Podcast with Fexingo: Direct-to-Consumer Brands, Shopify, and E-Commerce Growth
DTC Brands Should Treat Returns Like a Marketing Channel
Most DTC brands see product returns as a cost center — a line item to minimize. But what if returns are actually one of your most powerful marketing…
- The DTC Marketing Podcast with Fexingo: Direct-to-Consumer Brands, Shopify, and E-Commerce Growth
How DTC Brands Use Subscription Models for Predictable Revenue
Lucas and Luna break down how direct-to-consumer brands are shifting from one-time purchases to subscription models to create predictable revenue and deeper…
- The DTC Marketing Podcast with Fexingo: Direct-to-Consumer Brands, Shopify, and E-Commerce Growth
How DTC Brands Use Zero-Party Data to Beat the Cookie Apocalypse
In this episode of The DTC Marketing Podcast, Lucas and Luna dive into how direct-to-consumer brands are turning the loss of third-party cookies into a…
- The DTC Marketing Podcast with Fexingo: Direct-to-Consumer Brands, Shopify, and E-Commerce Growth
How DTC Brands Use Influencer Equity Instead of Cash
Most DTC brands pay influencers with cash — but a growing number are offering equity instead, trading ownership for promotion. In this episode, we drill into…
- The DTC Marketing Podcast with Fexingo: Direct-to-Consumer Brands, Shopify, and E-Commerce Growth
Why DTC Brands Are Investing in Physical Retail Stores Now
After years of digital-first growth, DTC brands like Warby Parker, Allbirds, and Glossier are opening physical stores. But is brick-and-mortar actually…
- The DTC Marketing Podcast with Fexingo: Direct-to-Consumer Brands, Shopify, and E-Commerce Growth
How DTC Brands Use SMS Marketing for 40x ROI
Lucas and Luna dive into the surprising world of SMS marketing for direct-to-consumer brands. They explore why text messages are seeing click-through rates as…
- The DTC Marketing Podcast with Fexingo: Direct-to-Consumer Brands, Shopify, and E-Commerce Growth
How DTC Brands Use Packaging as Their Best Ad
Lucas and Luna explore how direct-to-consumer brands have turned packaging into a marketing channel that works even when the box arrives. The episode centers…
- The DTC Marketing Podcast with Fexingo: Direct-to-Consumer Brands, Shopify, and E-Commerce Growth
How DTC Brands Use Retention Marketing to Survive Rising Ad Costs
Episode 7 of The DTC Marketing Podcast explores why retention marketing has become the new growth engine for direct-to-consumer brands. Lucas and Luna break…
- The DTC Marketing Podcast with Fexingo: Direct-to-Consumer Brands, Shopify, and E-Commerce Growth
Why Allbirds Failed and What DTC Brands Can Learn
In this episode of The DTC Marketing Podcast, Lucas and Luna dissect the rise and fall of Allbirds, the sustainable sneaker brand that went from a $4 billion…
- The DTC Marketing Podcast with Fexingo: Direct-to-Consumer Brands, Shopify, and E-Commerce Growth
Why DTC Brands Are Ditching Google Ads for Retail Media
Lucas and Luna unpack the shift from digital ad platforms to retail media networks — the fastest-growing ad segment in the U.S. They break down why brands like…
- The DTC Marketing Podcast with Fexingo: Direct-to-Consumer Brands, Shopify, and E-Commerce Growth
How Warby Parker Disrupted Eyewear and Survived Its Own Hype
In this episode, Lucas and Luna break down the Warby Parker playbook — the DTC eyewear brand that started with a single insight about Luxottica's monopoly…
- The DTC Marketing Podcast with Fexingo: Direct-to-Consumer Brands, Shopify, and E-Commerce Growth
How Glossier Built a Community Before a Product
In this episode of The DTC Marketing Podcast, Lucas and Luna break down how Glossier turned a beauty blog into a billion-dollar empire by building a community…
- The DTC Marketing Podcast with Fexingo: Direct-to-Consumer Brands, Shopify, and E-Commerce Growth
How Liquid Death Made Canned Water Cool
Lucas and Luna break down the marketing strategy behind Liquid Death, the canned water company that built a $700 million valuation by treating water like a…
- The DTC Marketing Podcast with Fexingo: Direct-to-Consumer Brands, Shopify, and E-Commerce Growth
How Gymshark Built a Billion Dollar Brand Without a Single Ad
In the debut episode of The DTC Marketing Podcast, Lucas and Luna dissect how Gymshark went from a screen-printing side project in a teenager's garage to…