How DTC Brands Use SMS Marketing for Retention

The DTC Marketing Podcast with Fexingo: Direct-to-Consumer Brands, Shopify, and E-Commerce Growth · Jun 14, 2026 · 7m · transcript

In this episode of The DTC Marketing Podcast, Lucas and Luna explore how direct-to-consumer brands are leveraging SMS marketing to boost customer retention and repeat purchases. They dive into the case of a mid-size DTC skincare brand that saw a 40% increase in repeat purchase rate within three months of implementing a segmented text-message campaign, using personalized offers and abandoned-cart reminders. Lucas breaks down the key metrics—like click-through rates averaging 25-30% versus email's 3-5%—and discusses pitfalls like opt-in fatigue and message frequency. Luna challenges the…