How DTC Brands Use Zero-Party Data for Retention

The DTC Marketing Podcast with Fexingo: Direct-to-Consumer Brands, Shopify, and E-Commerce Growth · Jun 9, 2026 · 8m · transcript

Episode 40 of The DTC Marketing Podcast explores how direct-to-consumer brands are using zero-party data—information customers intentionally share—to improve retention and personalization. Lucas and Luna break down the key difference between zero-party, first-party, and third-party data, then dive into specific tactics: interactive quizzes (like Curology's skincare assessment), preference centers (inspired by Stitch Fix's style profile), and post-purchase surveys (modeled after Allbirds' feedback loop). They also discuss compliance advantages in a post-cookie world, privacy…