How DTC Brands Use SMS Marketing for 40 Percent Repeat Rates

The DTC Marketing Podcast with Fexingo: Direct-to-Consumer Brands, Shopify, and E-Commerce Growth · Jun 4, 2026 · 7m · transcript

Lucas and Luna dive into the growing role of SMS marketing for direct-to-consumer brands, focusing on how a specific brand—Milk Bar—uses text messages to drive a 40 percent repeat purchase rate. They break down the strategy: timed order confirmations, personalized product recommendations via SMS, and abandoned cart recovery texts that feel like a friend texting, not a robot. Lucas shares data on open rates (98 percent for SMS vs. 20 percent for email) and explains why SMS works best as a complement to email, not a replacement. Luna questions whether customers find it intrusive, and Lucas…