Latest / The DTC Marketing Podcast with Fexingo: Direct-to-Consumer Brands, Shopify, and E-Commerce Growth
How DTC Brands Use Live Shopping to Boost Conversion Rates
In this episode of The DTC Marketing Podcast, Lucas and Luna explore how direct-to-consumer brands are leveraging live shopping to increase conversion rates by up to 10x. Using the case of Whatnot, the social marketplace that grew from a collectibles platform to a $3.7 billion business, they break down the psychology of live commerce and why it works better than traditional e-commerce. They also cover how smaller brands can run live shopping without a huge production budget, what metrics matter most, and common mistakes that kill momentum. If you're a DTC marketer trying to stand out in…
The skinny
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