Latest / The DTC Marketing Podcast with Fexingo: Direct-to-Consumer Brands, Shopify, and E-Commerce Growth
Why DTC Brands Are Investing in Physical Retail Stores Now
After years of digital-first growth, DTC brands like Warby Parker, Allbirds, and Glossier are opening physical stores. But is brick-and-mortar actually profitable for them? Lucas and Luna break down the unit economics, foot traffic data, and a surprising case study from mattress brand Casper, which closed most of its stores after a failed retail experiment. They discuss the optimal store footprint, how much DTC brands spend on rent versus digital ads, and why the goal isn't always profit---it's customer acquisition cost reduction. Plus, they debate whether a 500-square-foot store in…
The skinny
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