How DTC Brands Use Augmented Reality to Boost Conversion

The DTC Marketing Podcast with Fexingo: Direct-to-Consumer Brands, Shopify, and E-Commerce Growth · Jun 11, 2026 · 8m · transcript

In this episode of The DTC Marketing Podcast, Lucas and Luna explore how direct-to-consumer brands are leveraging augmented reality (AR) to increase conversion rates and reduce returns. They dive into a specific case: how a mid-size furniture brand integrated AR into its product pages, allowing customers to visualize items in their homes before purchase. The result was a 25 percent lift in conversion and a 40 percent drop in returns. Lucas breaks down the technology behind AR try-ons and room visualizers, while Luna questions the costs and scalability for smaller brands. They discuss metrics…