How DTC Brands Use Secondhand Marketplaces to Grow Revenue

The DTC Marketing Podcast with Fexingo: Direct-to-Consumer Brands, Shopify, and E-Commerce Growth · Jun 1, 2026 · 11m · transcript

Episode 24 of The DTC Marketing Podcast explores how direct-to-consumer brands are launching their own secondhand marketplaces—not as a sustainability gesture, but as a real revenue channel. Lucas and Luna examine the case of REI's Used Gear program, which generated over $150 million in 2025, and break down the unit economics: how resale can boost customer lifetime value by 30 percent while reducing return rates. They discuss the operational challenges—authentication, pricing algorithms, logistics—and why brands like Patagonia Worn Wear and Eileen Fisher Renew have turned resale into a…