Latest / The DTC Marketing Podcast with Fexingo: Direct-to-Consumer Brands, Shopify, and E-Commerce Growth
How DTC Brands Use Retail Media Networks for On-Site Ads
Episode 38 of The DTC Marketing Podcast explores a fast-growing revenue stream for direct-to-consumer brands: retail media networks. Lucas and Luna break down how brands like Best Buy and Instacart are opening their digital storefronts to third-party advertisers, and what smaller DTC players can learn from the model. They walk through the mechanics of on-site ad placements, the role of first-party data in justifying premium CPMs, and the tension between ad revenue and shopper trust. Specific focus: how a cosmetics DTC brand used Instacart's network to fund free shipping without raising…
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