Latest / The DTC Marketing Podcast with Fexingo: Direct-to-Consumer Brands, Shopify, and E-Commerce Growth
How DTC Brands Use SMS Marketing for 40x ROI
Lucas and Luna dive into the surprising world of SMS marketing for direct-to-consumer brands. They explore why text messages are seeing click-through rates as high as 30 percent, how brands like Chubbies and MVMT use conversational commerce to drive repeat purchases, and the specific strategies that turn an SMS list into a 40x return on investment. The hosts also discuss the risks of over-messaging and the importance of permission-based marketing in an era of rising ad costs. A must-listen for any DTC marketer looking to diversify beyond email and social ads.
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The skinny
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