Latest / The DTC Marketing Podcast with Fexingo: Direct-to-Consumer Brands, Shopify, and E-Commerce Growth
Why DTC Brands Are Ditching Google Ads for Retail Media
Lucas and Luna unpack the shift from digital ad platforms to retail media networks — the fastest-growing ad segment in the U.S. They break down why brands like Olipop and Misen are spending more on Amazon, Walmart Connect, and Instacart Ads than on Meta or Google. Lucas shares how retail media spend hit $60 billion in 2025, and explains the 'closed-loop attribution' advantage that makes these platforms sticky. Luna pushes back on cost and creative control. The episode lands on a concrete framework: which DTC stage should consider retail media, and which should stay on social. Plus a…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.