How DTC Brands Use Affiliate Partnerships for Customer Acquisition

The DTC Marketing Podcast with Fexingo: Direct-to-Consumer Brands, Shopify, and E-Commerce Growth · Jun 1, 2026 · 8m · transcript

Episode 25 of The DTC Marketing Podcast explores how direct-to-consumer brands are turning to affiliate marketing as a cost-effective customer acquisition channel. Lucas and Luna break down the strategy behind affiliate partnerships, using the example of a skincare brand that generated $2 million in revenue through a network of micro-influencers and content creators. They discuss commission structures, tracking technology, and how to avoid common pitfalls like brand dilution. The episode also covers the shift from influencer one-offs to long-term affiliate relationships, and why some DTC…