Latest / The DTC Marketing Podcast with Fexingo: Direct-to-Consumer Brands, Shopify, and E-Commerce Growth
How DTC Brands Use SMS Billing for Compliance and Retention
Episode 54 of The DTC Marketing Podcast dives into a growing compliance headache for direct-to-consumer brands: SMS billing consent. Lucas and Luna unpack the FCC's 2025 one-to-one consent rule that took effect in January 2026, and how it's reshaping text-message marketing. They focus on the case of Tribe Dynamics competitor Tracer, which saw its SMS-driven revenue drop 40% after the rule change, then rebounded by implementing a double opt-in flow with granular opt-in categories. The hosts break down the specific compliance requirements, the hidden risk of…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.