Latest / The DTC Marketing Podcast with Fexingo: Direct-to-Consumer Brands, Shopify, and E-Commerce Growth
How DTC Brands Use Live Shopping to Drive Conversions
In this milestone 50th episode, Lucas and Luna dive into live shopping — the interactive video format that blends entertainment with instant purchasing. They break down how DTC brands like Mattress Firm and Bobbi Brown have experimented with shoppable streams, the surprising numbers behind conversion rates versus traditional e-commerce, and why the format is gaining traction in the US after exploding in China. Lucas shares data from a recent Shopify integration with YouTube Shopping, and Luna questions whether the format works for low-consideration products. They discuss the role of hosts…
The skinny
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