How DTC Brands Use Bundling to Increase Average Order Value

The DTC Marketing Podcast with Fexingo: Direct-to-Consumer Brands, Shopify, and E-Commerce Growth · Jun 4, 2026 · 10m · transcript

In this episode of The DTC Marketing Podcast, hosts Lucas and Luna explore how direct-to-consumer brands are using product bundling strategies to increase average order value and reduce customer acquisition costs. They break down specific examples, including how a supplement brand used a 'starter pack' bundle to lift AOV by 34 percent and how a home goods company uses algorithm-driven 'complete the look' bundles at checkout. They also discuss the psychology behind bundling — why customers perceive bundles as a discount even when the margin is actually higher — and the…