Latest / The DTC Marketing Podcast with Fexingo: Direct-to-Consumer Brands, Shopify, and E-Commerce Growth
How DTC Brands Are Using WhatsApp for Customer Acquisition
Episode 28 unpacks a fast-growing but under-the-radar channel for direct-to-consumer brands: WhatsApp Business. Lucas and Luna explore how brands like Mejuri and Natura use the platform for conversational commerce, customer support, and even checkout flows. They break down WhatsApp’s 98% open rate vs email’s 20%, the cost advantage over SMS (as low as $0.005 per message in some markets), and the regulatory guardrails around opt-in and spam. The hosts also discuss how DTC brands are using WhatsApp broadcast lists to send daily product drops without triggering algorithmic suppression, and why…
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