Latest / The DTC Marketing Podcast with Fexingo: Direct-to-Consumer Brands, Shopify, and E-Commerce Growth
How DTC Brands Use Customer Wishlists for Product Launches
In episode 62 of The DTC Marketing Podcast, Lucas and Luna explore an underrated conversion tool: the customer wishlist. They break down how direct-to-consumer brands use wishlist data to time launches, predict demand, and drive urgency. The discussion centers on a specific case: a midsize skincare brand that gathered 5,000 wishlist sign-ups for a new serum before production even started, creating a 72-hour launch window that sold out. They also cover technical implementation—how Shopify apps like Wishlist Plus and Growave sync with email and SMS flows—and the psychological principle at work…
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