Latest / The DTC Marketing Podcast with Fexingo: Direct-to-Consumer Brands, Shopify, and E-Commerce Growth
How DTC Brands Use WhatsApp Broadcast Channels
Lucas and Luna unpack a fresh DTC retention tactic: WhatsApp broadcast channels. Lucas walks through how beauty brand Kosas used a one-way broadcast channel to share early-access product drops and exclusive restock alerts, driving a 34% click-through rate from a zero-cost channel. Luna pushes back on the limits of one-way broadcasting versus the two-way engagement they covered in episode 77, and Lucas argues that a low-friction, non-intrusive channel is exactly what DTC brands need to stay top of mind without burning out their community. They touch on opt-in mechanics, message frequency…
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