Latest / The DTC Marketing Podcast with Fexingo: Direct-to-Consumer Brands, Shopify, and E-Commerce Growth
How DTC Brands Use Shoppable Video on Connected TV
Lucas and Luna explore why direct-to-consumer brands are increasingly turning to connected TV for performance marketing. With streaming ad spend projected to hit $30 billion in 2026, DTC brands like Allbirds and Hug Sleep are using shoppable TV ads that viewers can act on with their remote. Lucas breaks down the tech — QR codes, automatic content recognition, and retailer data matching — and shares results from a recent case study where a mattress brand saw 4x return on ad spend. Luna pushes back on measurement challenges, especially for brands without retail partners. They discuss minimum…
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