Latest / The DTC Marketing Podcast with Fexingo: Direct-to-Consumer Brands, Shopify, and E-Commerce Growth
How DTC Brands Use Shopify Collabs for Creator Partnerships
Episode 91 of The DTC Marketing Podcast explores how direct-to-consumer brands are leveraging Shopify Collabs to manage creator partnerships at scale. Lucas and Luna break down the tool's affiliate commission structure, real-time tracking, and tiered rewards system, using the example of a $20 million DTC supplement brand that cut customer acquisition cost by 40 percent after switching from manual influencer outreach. They discuss the pros and cons of platform lock-in, how smaller brands can start with zero upfront spend, and why Collabs is shifting power from agencies to in-house…
The skinny
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