Latest / The DTC Marketing Podcast with Fexingo: Direct-to-Consumer Brands, Shopify, and E-Commerce Growth
How DTC Brands Use Pop-Up Shops for Customer Acquisition
In this episode of The DTC Marketing Podcast, Lucas and Luna explore why direct-to-consumer brands are opening temporary physical retail spaces despite being born online. They drill into the specific case of Glossier, which opened a two-month pop-up in Seattle's Capitol Hill neighborhood in March 2026, generating an estimated 8,000 new email sign-ups and a 40 percent increase in local online sales during the activation. The hosts discuss the economics of pop-ups: the average cost per square foot for a short-term lease in a tier-2 city versus a tier-1 city, the 'friction…
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