Latest / The DTC Marketing Podcast with Fexingo: Direct-to-Consumer Brands, Shopify, and E-Commerce Growth
How DTC Brands Use Google Business Profile for Local Discovery
Episode 81 of The DTC Marketing Podcast explores a surprisingly underused channel for direct-to-consumer brands: Google Business Profile. Lucas and Luna dive into how DTC brands with physical pop-ups, showrooms, or local inventory are optimizing their Google Business profiles to capture high-intent local search traffic. They discuss specific tactics like posting real-time inventory photos, leveraging Google posts for promotions, and the impact of review responses on local SEO. The hosts also break down a case study of a mattress-in-a-box brand that saw a 34% increase in in-store visits after…
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