Latest / The DTC Marketing Podcast with Fexingo: Direct-to-Consumer Brands, Shopify, and E-Commerce Growth
How DTC Brands Use Zero-Party Data for Personalization
Episode 76 of The DTC Marketing Podcast explores how direct-to-consumer brands are shifting from third-party cookies to zero-party data. Lucas and Luna break down the strategy behind asking customers to voluntarily share preferences, using examples like Stitch Fix's style quizzes and Beauty Counter's ingredient surveys. They discuss the economics of zero-party data—how it reduces ad spend waste, improves retention, and builds trust. The hosts also address privacy regulations like GDPR and CCPA, and why small DTC brands can outmaneuver larger competitors by being transparent. Key…
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