Latest / The DTC Marketing Podcast with Fexingo: Direct-to-Consumer Brands, Shopify, and E-Commerce Growth
How DTC Brands Use SMS Marketing for Retention
Episode 86 of The DTC Marketing Podcast dives into SMS and MMS marketing for direct-to-consumer brands. Lucas and Luna break down how brands like Brooklinen and Mejuri use text message campaigns for customer retention and reactivation, rather than just transactional alerts. They discuss opt-in strategies, segmentation, and the importance of conversational tone. A case study on a mattress-in-a-box brand shows how a well-timed SMS series recovered 12% of dormant customers in 30 days. The hosts also touch on compliance with TCPA and 10DLC regulations. By the end, you'll understand why SMS…
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