Latest / The DTC Marketing Podcast with Fexingo: Direct-to-Consumer Brands, Shopify, and E-Commerce Growth
How DTC Brands Are Using WhatsApp for Customer Service and Sales
In this episode of The DTC Marketing Podcast, Lucas and Luna explore how direct-to-consumer brands are turning WhatsApp into a powerful channel for customer service, order updates, and even sales. They discuss why messaging apps outperform email for open rates, how brands like Warby Parker and Glossier are experimenting with WhatsApp, and the specific tactics that drive results. Lucas breaks down the setup cost, the 24-hour rule for message windows, and the shift from one-size-fits-all chatbots to hybrid human-AI support. Luna shares a case study of a skincare brand that used WhatsApp…
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