Latest / The DTC Marketing Podcast with Fexingo: Direct-to-Consumer Brands, Shopify, and E-Commerce Growth
Why DTC Brands Are Renting Their Products Instead of Selling
Episode 105 of The DTC Marketing Podcast dives into the rise of rental programs as a customer acquisition and retention strategy for direct-to-consumer brands. Lucas and Luna examine how companies like Rent the Runway, Fernish, and Patagonia's Worn Wear are using rental models to lower the barrier to entry, generate recurring revenue, and reduce return rates. They discuss the economics behind leasing furniture, clothing, and outdoor gear, including the math on customer lifetime value versus unit cost. The hosts also explore how rental programs create natural upsell opportunities and…
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