How DTC Brands Are Using Augmented Reality for Virtual Try-Ons

The DTC Marketing Podcast with Fexingo: Direct-to-Consumer Brands, Shopify, and E-Commerce Growth · Jun 23, 2026 · 6m · transcript

In this episode of The DTC Marketing Podcast, Lucas and Luna explore how direct-to-consumer brands are using augmented reality (AR) for virtual try-ons to reduce return rates and boost conversion. They dive into the numbers behind Warby Parker's AR eyewear feature, which cut return rates by 20%, and discuss why AR adoption is accelerating as smartphone hardware improves. The hosts also cover the upfront investment needed for AR development, the trade-offs between marker-based and markerless AR, and how brands like Sephora and IKEA have paved the way. With AR try-on becoming table stakes…