How DTC Brands Use Print Catalogs for Growth

The DTC Marketing Podcast with Fexingo: Direct-to-Consumer Brands, Shopify, and E-Commerce Growth · Jun 28, 2026 · 7m · transcript

Direct-to-consumer brands are famously digital-first, but a growing number are quietly mailing print catalogs again. Lucas and Luna explore why DTC brands like Allbirds and Brooklinen are investing in paper catalogs in 2026 — and how they track ROI through custom URLs, QR codes, and phone orders. They walk through the unit economics: printing and postage costs versus average order value and customer lifetime value. They also discuss the psychology of 'tactile marketing' — how physical catalogs force slower, more deliberate browsing compared to scrolling on a phone. The hosts share…