Latest / The DTC Marketing Podcast with Fexingo: Direct-to-Consumer Brands, Shopify, and E-Commerce Growth
How DTC Brands Use Community-Driven Product Design
In this episode of The DTC Marketing Podcast, Lucas and Luna explore how direct-to-consumer brands are leveraging community-driven product design to create products customers actually want. They dive into the case of Glossier, which built its skincare line by polling its Instagram followers on ingredients and packaging. Lucas breaks down the numbers: Glossier's launch of 'Solution' — a toner developed from community surveys — generated over $10 million in sales in its first six months. Luna challenges the approach, pointing out that not all community feedback leads to hits…
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