Shows / The Peerbound Podcast
The Peerbound Podcast
On The Peerbound Podcast, we believe customer centricity is core to success. And our host, Sunny Manivannan, is excited to share stories from customer-obsessed leaders who consistently raise the bar. Tune in weekly to hear top marketing leaders in enterprise software discuss their career journeys and share their unique insights, future predictions, and proven strategies for amplifying the voice of the customer to accelerate growth.
Episodes
The Peerbound PodcastEvan Jacobs on Keeping Customer Marketing Human
How is AI changing customer marketing and customer advocacy? In this episode of the Peerbound Podcast, Evan Jacobs joins Sunny to discuss which tasks AI could…
The Peerbound PodcastKate Mahon, Director of Customer Lifecycle Marketing at Cisco, on How Business Context Shapes Marketing
Description: In this episode, Kate and Sunny talk about what it really means to understand the business you're operating in and how that changes the way you do…
The Peerbound PodcastBrittnee Dawson, VP of Product & Customer Marketing at Service Express, on Advocacy at Every Stage
Episode Description: Brittnee Dawson is VP of Product & Customer Marketing at Service Express, with previous experience leading customer marketing at…
The Peerbound PodcastJess Walker McFarland, Customer Advocacy Leader, on Leadership & Building Advocacy for IPO Readiness
About the Guest Jess Walker McFarland is a customer marketing and advocacy leader with experience at BMC Software (7+ years), Splunk, and Rubrik (3.5+ years)…
The Peerbound PodcastJennifer Thompson, Sr. Customer Marketing Manager at Amperity, on Your Greatest Sales Team
In this episode, Sunny sits down with Jennifer Thompson, Senior Customer Marketing Manager at Amperity, to discuss the evolution of customer marketing…
The Peerbound PodcastChris Dalton, Director of Customer Marketing at Clari, on Proactive Customer Marketing
Episode Description Chris Dalton manages customer testimonials, speaking engagements, reference programs, peer reviews, a customer advisory board, and ad hoc…
The Peerbound PodcastMary Green, Founder of CMAWeekly, on Building an Engaged Customer Marketing Community
Episode Description Mary Green didn't realize she'd been doing customer marketing for years until she saw a job posting that finally named what she'd been…
The Peerbound PodcastDaniel Palay, Director of Customer Marketing at Grafana Labs, on Metrics That Prove Impact
Daniel Palay, Director of Customer Marketing at Grafana Labs, joins Sunny to challenge how we think about customer marketing success. They cover the power of…
The Peerbound PodcastMel Cornford, Customer Marketing Lead at Canva, on Scaling Human-First Content Made for the Platform
Mel Cornford, Customer Marketing Lead at Canva, joins host, Sunny Manivannan on the Peerbound Podcast to discuss her transition from journalism to customer…
The Peerbound PodcastMichael Sciano, Customer Marketing and Advocacy Leader, on Standing Out in a Competitive Job Market
In this episode of The Peerbound Podcast, host Sunny Manivannan sits down with Michael Sciano, a seasoned customer marketing and advocacy leader with more than…
The Peerbound PodcastEmily Coleman, Senior Manager of Customer Marketing and Advocacy at LaunchDarkly, on Empowering Customers Through Authentic Storytelling
In this episode of The Peerbound Podcast, host Sunny Manivannan sits down with Emily Coleman, Senior Manager of Customer Marketing & Advocacy at LaunchDarkly…
The Peerbound PodcastKevin Lau, VP of Customer Engagement at Freshworks, on Elevating Customer Marketing for Career Success
In this episode of The Peerbound Podcast, host Sunny Manivannan welcomes back Kevin Lau, Vice President of Customer Engagement at Freshworks, to discuss the…
The Peerbound PodcastAlexie Glover, Co-Founder at Frank Advocacy, on Turning Customer Relationships into Revenue Growth
What is the real value of building meaningful customer relationships in today's competitive tech landscape? In this episode of The Peerbound Podcast, host…
The Peerbound PodcastAri Hoffman, Customer Marketing & Advocacy Expert, on the Impact of Effective Customer Storytelling
How do you harness the power of storytelling to resonate with buyers in a world overwhelmed by data and noise? In this episode of The Peerbound podcast, host…
The Peerbound PodcastAli Jawin, CMO at Pontera on Embracing Change, AI in Marketing, and Hard Career Lessons
What do ancient Greek philosophy and cutting-edge sales enablement have in common? In this episode, we sit down with Ali Jawin, CMO at Pontera, to delve into…
The Peerbound PodcastLiz Egan, Senior Vice President of Marketing at Chainguard on AI, Growth, and Marketing Leadership
Liz shares her remarkable account of scaling Yext from a $10 million startup to a $400 million public company and takes us into the complex world of marketing…
The Peerbound PodcastJason Perocho, Senior Vice President of Marketing at Amperity on the Future of AI in Marketing and SaaS
In our conversation, Jason tells us about the medical diagnosis that shifted his career from the US Navy to tech marketing, leading him to roles at Salesforce…
The Peerbound PodcastShannon Duffy (Chief Marketing Officer at Asana) on Leading with Authenticity and Embracing AI in Marketing
In our conversation, Shannon discusses her journey from working in a startup to being part of Salesforce’s meteoric rise, and how she ultimately ended up at…
The Peerbound PodcastSara Varni (Chief Marketing Officer at Datadog) on SaaS Marketing Leadership
In our conversation, Sara Varni, Chief Marketing Officer of Datadog, reflects on her experiences with different growth stages at Twilio, Attentive, and…
The Peerbound PodcastHarriet Johnston (VP of Marketing at Ashby) on Building Effective Marketing Strategies and Teams
In today’s episode of The Peerbound Podcast, we sit down with Harriet Johnston, the Vice President of Marketing at Ashby to explore key strategies for refining…
The Peerbound PodcastHeather Larrabee (CMO of OfficeSpace Software) on Embracing the Entreprenuerial Mindset
In this episode of the Peerbound Podcast, Chief Edition, host Sunny Manivannan is joined by Heather Larrabee, the Chief Marketing Officer of OfficeSpace…
The Peerbound PodcastTrish Borrmann (Director of Global Customer Advocacy at ServiceNow) on Building Customer Relationships and Brand Engagement
On this episode of The Peerbound Podcast, we hear from Trish Borrmann, the Director of Global Customer Advocacy at ServiceNow. Trish shares her journey and…
The Peerbound PodcastMark Boothe (CMO at Domo) on Leading with the Customer
In this episode of the Peerbound Podcast: Chief Edition, we welcome Mark Boothe, the Chief Marketing Officer at Domo, to discuss the transformative efforts and…
The Peerbound PodcastKatlin Hess (Director of Customer Marketing at G2) on the Power of Customer Reviews
In this episode, Katlin Hess, the Director of Customer Marketing at G2, shares her experiences and strategies in leveraging customer voices, including reviews…
The Peerbound PodcastEmily Ward (VP of Global Marketing at Turnitin) on Evolutions in EdTech and Performance Marketing
In this episode, we hear from Emily Ward, the Vice President of Global Marketing at Turnitin. Emily shares her unexpected journey from aspiring ballerina to…
The Peerbound PodcastKirsten Newbold-Knipp (CEO at Ask Nicely) on Transforming Customer Experience Through Empathy and Technology
Kirsten Newbold-Knipp, CEO of AskNicely, shares her career journey to becoming a CEO. Starting her career in hospitality, Kirsten's focus on customer…
The Peerbound PodcastTrinity Nguyen (VP of Marketing at UserGems) on Customer-Centric Pricing Strategies
Trinity Nguyen, the VP of Marketing at UserGems, shares the founding journey of UserGems, starting from its initial idea as a tool for identifying…
The Peerbound PodcastPaola Johnson (Director of Community and Customer Advocacy at ThoughtSpot) on The Art of Social Selling & Community Building
Paola Johnson, the Director of Community and Customer Advocacy at ThoughtSpot, shares her journey from a sales background to her current role leading community…
The Peerbound PodcastJane Menyo (Head of Customer Marketing at Gong) on Elevating Customer Voices for Market Leadership
In this episode of the Peerbound Podcast, we hear from Jane Menyo, the Head of Customer Marketing at Gong, to discuss her career journey and insights into…
The Peerbound PodcastSara Steffen (Sr. Director, Customer Marketing at Databricks) on Putting Humanity at the Forefront in Customer Marketing
Sara Steffen, Senior Director of Customer Marketing at Databricks, shares her journey from roles at Cisco and Nutanix to her current position at Databricks…
The Peerbound PodcastSara Spivey (former CMO at Braze and Bazaarvoice) on Building High-Performing Teams and the CMO’s Evolution
With over 40 years in the industry, including significant contributions at Braze and Bazaarvoice, Sarah Spivey brings a wealth of experience and insights into…
The Peerbound PodcastThao Ngo (SVP of Marketing at Uptempo) on Building a Curious, High-Performing Marketing Team
In this episode, we hear from Thao Ngo, the SVP of Marketing at Uptempo, a marketing planning software company. Thao discusses her unique path to marketing…
The Peerbound PodcastCaroline Solis Wright (VP, Marketing at 360Learning) on the Importance of Customer Feedback and Understanding your Audience
In this episode, Caroline Solis Wright, the VP of Marketing at 360Learning, discusses her career trajectory from an initial interest in politics to a…
The Peerbound PodcastMike Molinet (Co-Founder of Branch and Thena) on Entrepreneurship, Leadership, and Customer-Centricity
In this episode, Mike Molinet, co-founder of tech companies Branch and Thena shares his journey from early career days as a mechanical engineer at 3M to a…
The Peerbound PodcastJillian Bejtlich (Community Lead at Calendly) on Cultivating Customer-Led and Data-Driven Communities
In this episode, Jillian Bejtlich, Community Lead at Calendly, discusses her journey towards community management, which began in an engineering-focused…
The Peerbound PodcastNisha Baxi (Head of Community and Digital Customer Success at Gong) on Community, Category Creation, and Career Advice
In this episode, we hear from Nisha Baxi, the Head of Community and Digital Customer Success at Gong. Nisha shares her experiences developing programs for…
The Peerbound PodcastToby Coulthard (CPO at Phrasee) on Bringing Technical Expertise and Commercial Strategy to Product Leadership
In this episode, Toby Coulthard, the Chief Product Officer of Phrasee, shares his unique insights on marketing technology, given his blend of deep technical…
The Peerbound PodcastJunan Pang (Head of Customer Success at Slack) on Developing Customer Success Expertise
Junan Pang is the head of customer success at Slack, experienced in helping tech companies optimize their customer relationships and deliver world class…
The Peerbound PodcastChandar Pattabhiram (former CMO at Marketo and Coupa) on CMO Strategy and Impact
In this episode of The Peerbound Podcast: Chief, Chandar and Sunny delve into topics such as leadership, marketing strategies, team building, and the dynamics…
The Peerbound PodcastAlison Bukowski (VP, Customer Experience at Point of Reference) on Being Truly Customer-Led
In this episode of the Peerbound Podcast, host Sunny Manivannan is joined by Alison Bukowski, the incoming Vice President of Customer Experience at Point of…
The Peerbound PodcastEvan Hamilton (Director of Community at HubSpot) on The Power of Community in the Age of AI
In this episode of the Peerbound Podcast, we hear from Evan Hamilton, the Director of Community at HubSpot. As an experienced community and customer experience…
The Peerbound PodcastLeslie Paterson (VP, Customer Advocacy & Engagement at BMC) on Leading, Building, and Reinventing Advocacy Programs
In this episode, Leslie Patterson, the VP of Customer Advocacy and Engagement at BMC Software, shares insights from her more than two decades of experience in…
The Peerbound PodcastDave Hansen (Global Advocacy Marketing Director at LRN) on Building and Nurturing Customer Advocacy and Community
In this episode, Dave Hansen, the Global Advocacy Marketing Director at LRN, shares his unique journey from driving the Red Bull van in college to his current…
The Peerbound PodcastKatie Pope (Sr. Director, Brand & Community at Iterable) on Evolving Customer Marketing Programs
In this episode, Katie shares insights about her dynamic approach to customer marketing, noting her focus on adopting programs that closely align with what…
The Peerbound PodcastBill Lee (Founder of Center for Customer Engagement) on Pioneering Customer-Led Growth
Discover the evolution of Customer Advocacy and Engagement as Bill Lee shares his personal journey, beginning with his unique career trajectory, his…
The Peerbound PodcastNicole Saunders (Director of Community at Zendesk) on Fostering Cross-Functional Collaboration
In this episode, we delve into Nicole's journey in community management and explore the strategies she employed to transform Zendesk's community from a Q&A…
The Peerbound PodcastLauren Turner (Director, Customer Marketing at Alyce) on the Power of Customer Voice
Explore the evolving landscape of B2B customer marketing with Lauren Turner, Director of Customer Marketing at Alyce. With prior career experience in product…
The Peerbound PodcastKevin Lau (Sr. Director, Global Customer Engagement at F5) on Strategic Alignment in Customer Marketing
Join us as Kevin Lau, Senior Director of Global Customer Engagement at F5, shares thoughts on the evolving landscape of customer marketing. Discover how to set…
The Peerbound PodcastJohn Gleeson (Founder & Managing Partner at Success Venture Partners) on the Strategic Role of Customer Success
Join us for an insightful discussion with John Gleeson, Founder & Managing Partner at Success Venture Partners and a pioneer in the world of Customer Success…
The Peerbound PodcastHillary Curran (Sr. Director, Customer Voice & Implementation Strategy at Guru) on Leveraging Customer Insights for Growth
Join us in this insightful episode with Hillary Curran, the Senior Director of Customer Voice & Implementation Strategy at Guru, as she shares her mission of…
The Peerbound PodcastWill Crocker Hay (VP, Customer & Partner Education at Braze) on Scaling Successful Customer-Facing Functions
In this episode, we dive deep with Will Crocker Hay, the VP of Customer & Partner Education at Braze, to explore various aspects of building and scaling…
The Peerbound PodcastCiana Abdollahian (Director, Customer Advocacy at Snyk) on Building Advocacy Programs from the Ground Up
In this episode, Ciana and Sunny dive into: (01:41) Ciana's first corporate job (which she found via Craigslist) (04:45) Learning the ropes of customer…
The Peerbound PodcastElizabeth Kinsey (Sr. Director, Community & Advocacy at Braze) on Interviewing, Career Development, and the Power of Community
In this episode, Elizabeth and Sunny dig into: (01:07) Elizabeth's early career experiences (11:21) Qualities to look for when hiring, and how to test for them…
- The Peerbound Podcast
Welcome to The Peerbound Podcast
Welcome to The Peerbound Podcast! I'm your host, Sunny Manivannan. Today we embark on a journey into the heart of the enterprise software industry. As a SaaS…